EXPLORE PROVENCE – ALPES – CÔTE D’AZUR

From ancient towns and vibrant markets to rolling vineyards and hilltop villages, Provence offers a timeless way of life to be experienced at an unhurried pace.

One of the most compellingly contrasted travel regions in France. Spend the morning wandering a quiet Provençal market and the afternoon swimming in the Mediterranean. Provence captivates with its golden sunlight, charming countryside villages, and the gentle, unhurried pace of everyday life. The French Alps rise in striking contrast, offering crisp air, dramatic peaks, and boundless adventure. Along the coast, the Côte d’Azur (French Riviera) sparkles with elegance, where azure waters meet vibrant cities and sun-drenched shores.

A handpicked collection of French destinations, mixing the classic highlights with hidden gems, personally discovered by founder Sonia Jones through years of exploring France.

Marseille

Gateway to Provence

France’s oldest city and a vibrant Mediterranean powerhouse, Marseille was founded in 600 BC. It blends ancient history with a lived-in, village-like atmosphere across its diverse neighbourhoods.

With a spectacular coastline, a legendary harbour, over 300 days of sunshine, and lush urban parks, Marseille is as beautiful as it is authentic. From the historic Panier district to the revitalised Vieux-Port and its landmark museums, the city offers culture, character, and coastal charm in equal measure.

Just beyond the city, explore the Calanques of Marseille and Cassis — a breathtaking landscape of limestone cliffs, hidden coves, and turquoise waters shaped by the sea over 12,000 years.

The Luberon

Where Provençal History Meets Unspoilt Nature

The Luberon captures the timeless beauty of Provence. Discover the ochre cliffs of Roussillon, the cobbled streets of Gordes, and hilltop villages that seem untouched by time.

In Lourmarin, home to the region’s first Renaissance château, life moves at a gentle, elegant pace. At the Abbaye de Sénanque, lavender fields surround ancient stone walls, creating one of Provence’s most iconic scenes.

Beyond the highlights, quiet walking trails, hidden medieval treasures, rolling vineyards, and peaceful countryside invite you to experience Provence at its most authentic.

Les Baux-de-Provence & Les Alpilles

Medieval Charm and Refined Provençal Living

Perched high above olive groves and vineyards, Les Baux-de-Provence is a village where history and gastronomy meet. Ancient stone streets preserve centuries-old Provençal traditions and ceremonies that continue today.

The surrounding Vallée des Baux-de-Provence produces exceptional olive oils and sun-kissed wines shaped by rock and climate. Across Les Alpilles, vineyards and olive groves stretch toward limestone hills.

Here, passion for food is cultivated with refinement — from freshly harvested herbs and vegetables to Michelin-starred cuisine that celebrates the region’s rich agricultural heritage.

La Camargue

Where the Rhône Meets the Sea

Between Avignon, Marseille, and Montpellier lies the Camargue — a vast river delta of marshes, sandy beaches, salt flats, and open skies.

Designated a UNESCO Biosphere Reserve, it is famed for its pink flamingos, wild white Camargue horses, and extraordinary biodiversity, with nearly 115 bird species nesting in this unique landscape.

Explore wetlands and reed beds on foot, by bike, or on horseback, and discover a living heritage shaped by centuries of traditional agriculture and deep connection to the land.

Avignon

History, Legend, and Panoramic Views

Capital of the Vaucluse and gateway to the Côtes du Rhône, Avignon blends medieval streets, Renaissance mansions, and charming squares with a vibrant cultural scene of theatre, museums, cinema, and boutique shopping.

Its historic centre radiates from the Place de l’Horloge and is home to UNESCO-listed treasures, including the magnificent Palais des Papes and its episcopal buildings.

Walk the ramparts — the world’s second-longest continuous city wall — for sweeping views across the Rhône Valley. Visit the legendary Pont Saint-Bénézet, where four arches and the Saint Nicholas Chapel remain as enduring symbols of medieval ingenuity.

Nice & the Côte d’Azur

The Jewel of the French Riviera

Nice, the jewel of the Côte d’Azur, is famed for its seven kilometres of pebble beaches and the iconic Promenade des Anglais.

Here, sun and sea meet vibrant culture. Wander the charming streets of Vieux-Nice, explore the colourful Cours Saleya market, and soak up the atmosphere of lively cafés and restaurants.

Beyond the coastline, discover hilltop villages, alpine ski resorts such as Auron and Isola 2000, and the luminous landscapes that inspired artists like Matisse and Chagall. The Bay of Angels, lined with palm trees and grand hotels, offers unforgettable Mediterranean views.

Scenes from Provence

Explore France by Region

Navigate France’s regions and discover key destinations, landmarks and experiences.

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